7 Simple Tips For Promoting Your Site

1. Word of Mouth Advertising – You can tell your friends and family members about your website and ask them to give both the constructive and positive feedback.

2. Discussion Boards and Forums -You can always participate in the discussions related to the same niche as your site and provide your link to your site at the bottom as the source. Remember that the discussion shouldn’t appeal as the promotion of your site to the users. Don’t spam with your links.

3. Social Media-Social media plays an important role in site promotion. You can create a fan page about your website or blog in Facebook and attract the followers who are more interested in your product/Service. You can tweet about your website to the people who are interested in your service or product. The more the followers the more the traffic. Try to put some popular social networking widgets or gadgets so that more people follow you.

4. Website link in the E-mails-This is the easiest way to promote your blog or website. Whenever you send a mail to any one the site link should be placed at the bottom. You can make it as default. The mail recipient may open it intentionally or unintentionally. Automatically the process becomes viral.

5. Social Bookmarking-When an user finds any of your articles on your blog or site useful then he/she wants to share it to the world. It can be possible through social bookmarking. There are pretty bunch of social bookmarking sites like Digg, StumbleUpon, Reddit, Delicious etc which enables users to share the posts. Try to write the unique and useful content so that more traffic generates from the sharing.

6. Article Marketing-Write and Submit original articles to different article directory websites like EzineArticles, HubPages, AricleBase etc. The articles should be rich and relevant to your website content. Along with the articles you have the facility to put your site link as the source. The benefits of it is that you can get tremendous exposure to your articles which indirectly drives traffic to your website.

7. Video Marketing-You can make your own videos presenting about the product or service related to your website and upload it to the free video hosting websites like YouTube. Create your own channel and put your site link on each and every video you upload. Literally YouTube has got millions of subscribers which can make your video more viral.

What IS “Internet Marketing”? And the Difference Between Internet and Affiliate Marketing

Very often a phrase is used over and over again, it invents a life of its own and its meaning is unnecessarily complicated or simply forgotten. “Internet marketing” is becoming such a phrase and to a non-tech person, the moment they hear “Internet marketing”, they feel uncomfortable because they don’t really know what it entails.

“Internet marketing” is simply “marketing” done on the Internet. Traditional marketing was done through traditional media, like the newspapers, radio, TV. With the introduction of the Internet and its continuing increase in accessibility, marketing through the traditional mediums seems lacking, costly and insufficient. Naturally, the World Wide Web (the Internet) is now a cost effective, if not the most cost effective way to advertise.

Two of the main benefits to Internet / online marketing are the ability to reach targeted audience and that it can cost next to nothing. So small businesses are now able to market to its customers without having to spend a fortune.

If you haven’t taken advantage of the Internet and its ability to market your business, then learn about it sooner rather than later because it is not about to go away!

Difference between “Internet Marketing” and “Affiliate Marketing”

When I first looked into online Marketing, I was introduced to “Affiliate Marketing”, and then the term “Internet Marketing” often seemed to be used interchangeably.

There is in fact some difference between the two, although there is some overlap too.

Affiliate Marketing is when you market a product or service for someone else who owns the product or provides the service. So you are not the one actually selling the product (be it a physical product or a e-product), or providing the service. You simply ‘market’ the product to potential customers as an affiliate. If a customer buys as a result, then you will earn a commission for successfully referring the customer. Affiliate Marketing can be done both online and offline, although it is more widely done online than offline. Clickbank (www.Clickbank.com) and Commission Junction (www.cj.com) are two well known and widely used affiliate programs, within which you can access many affiliate products.

Internet Marketing on the other hand, is simply marketing done on the Internet, and it can be for your own products and/or services, or it can be for someone else’s products and/or services (ie. Affiliate Marketing). So Affiliate Marketing done on the Internet is a form of Internet / Online Marketing.

How to Find the Best Home Based Business Opportunity and Succeed

Who wouldn’t prefer to work from home? In today’s workforce, the rich are getting richer, those with the fewest resources are getting poorer, and the middle is being squeezed out. With gas prices gouging consumers, commuting to and from work is costing more than ever before, meaning less available money when payday rolls around. And, as companies continue to tighten their belts and downsize, employees are taking on increased responsibilities for the same amount of money. What’s the end result? Working longer hours with less to show for it.When you work from home, though, your office is down the hall. Instead of filling up your gas tank twice a week, you might fill it twice a month. You have more time with your family and extra time to spend following your passions. Best of all, you can make your own hours and the only boss you have to answer to is the one who looks back at you from your mirror.So, the desire to work from home is there, but exactly what are you going to accomplish in order to make money? Anyone who has surfed the Internet knows that there are thousands – if not hundreds of thousands – of home based business opportunities being promoted. How do you find one that’s legitimate so you can make money while you work at home? Here are five commandments to follow:1. Beware of Sales. Unless you’re a natural born salesperson and have a passion for it, avoid the business opportunity that forces you to sell. However, with the right product or membership and support you can do quite well. And the neighbors, friends, and family members that you try and convince to purchase your product will be more receptive to this.2. Beware of Inventory. This is secondary to the first commandment. Many home based business opportunities require that you purchase inventory. Remember, you want to make money, not exhaust it on inventory. Moreover, you don’t need to deal with the hassles and headaches of storing products, fulfilling orders, and shipping products.3. Welcome Support. The home based business opportunity you select must offer a comprehensive support program. This should mean that the company has a step-by-step training guide, online courses, and helpful support staff who are available to answer any and all questions you may have. The company must also provide you with resources such as templates, samples, and anything else you need to get started.4. Flexibility is Key. Whatever business opportunity you choose, it needs to be one that’s flexible. If you hook up with a company that insists you set aside a certain number of hours each week, it’s no better than working an eight-hour shift and having a boss. The purpose is that you own your own business and that you have the ability to choose to work at your own pace, whether that’s part time or full time.5. Take it Forward. For your first home based business, choose a company that can teach you skills and strategies that you’ll be able to use in your upcoming endeavors. Your first home based business probably won’t be your last, so it’s important to learn all that you can in order to succeed in the future.

A Legitimate Home Based Business Opportunity – What Should You Look For?

The demand for a legitimate home based business opportunity is growing rapidly.In fact, over 50% of small business owners work from home. This industry is one of the very few in the United States that has expanded during the economic downturn.The demand for a home business is understandable. With corporate lay-offs and job insecurity, working from home is very attractive. You have no boss and no commute. Your income potential is unlimited. You can work your own schedule and are not limited to a few weeks of vacation each year.With this increase in demand, the number of home based businesses available is also growing. Unfortunately, this is resulting in more bogus businesses being offered. Finding a legitimate home business is becoming more difficult.It’s becoming more and more important to do your due diligence in evaluating a business. Here are a few factors to keep in mind:1. Products/Services – Does the company offer quality products and services. Do they provide value to you and the company’s customers and representatives?2. Compensation plan – How quickly can you start making money? Is it possible to make a full time income? Do you understand the comp plan?Are the company’s income projections for a new rep realistic or not? Most company comp plans present estimated income levels based on a perfect scenario. Are you able to earn residual income?What is your compensation per sale? In many companies, you must make a lot of sales in order to earn much income.One of the major reasons for failure in network marketing is the time it takes to start earning sufficient money. This doesn’t even take into account how long it takes to recover your initial investment of joining the company. Do you have enough cash set aside in order to go for several months without earning much income?3. Marketing system – This is important. How difficult is it to set up the company’s marketing system? How do you get leads to look at your business website? Is the marketing system compatible with your personality and level of experience?In many companies, you must bring a lot of leads to your website before you start making much income. How do you get those leads? Does it require a fairly high level of marketing skill to generate these leads.Or does the company suggest that you buy leads? Many companies do. This can be very expensive.Marketing is the key to a successful business. Do you have enough cash set aside to cover monthly marketing expenses starting with the first month and subsequent months?4. Training – Is detailed, step-by-step training readily available. Is your enroller/upline a leader?Can your upline give you a marketing plan that makes sense to you? Does that person have experience in marketing and can help you be successful? Without the proper training and guidance, your business will probably fail.These are a few of the major questions that need to be answered. The answers to these questions will help you determine if the company you are analyzing is a legitimate home based business opportunity.But even if the company is a legitimate business opportunity, it may not be for you. Are you passionate about the products or services that the company offers? How easy is it to earn the amount of money you are looking for? Is your enroller a leader and someone who can guide you from the situation you are in to where you want to be?

How to Determine the Right Home Based Business For You

Starting your own internet home based business is not just about having a dream. It is the quickest path to entrepreneurial success, plus it’s a lot less expensive than you might think. Under the right conditions and if you’re a certain kind of person, a home based business can be a wonderful option worth investigating.Imagine what it would be like if you could be among the 1% of people that actually succeed with their internet business. No more endless meetings, fear of being laid off, having to deal with economic crisis, or sitting in traffic.When you have decided that running a home based business is what you want to do, there are a few ways to get started. Remember that it is different for everyone, and that starting a home based business can be a very individual thing.There are real steps to ensure your business is a successful start. So what are some of the things you should consider when launching your home based business? Let’s look at 3 of the most important steps you need to do to establish your home based internet business:1. Decide on an ideaLet your imagination wander for hours and you’ll probably still not run out of ideas for starting your home based business. Where do you start?Well, most business ideas often come from a person’s education, experience and hobbies. By considering your natural talents, skills, and the sources of enjoyment in your life, you may find the seed for a good business idea. What you want to do here is to choose something that you are passionate about.The more you love your work, the more time and effort you will be willing to put into it. This can keep you going in the beginning, when things are still pretty lean. The foundation of ANY business should be passion or interest.Why?Because you’ll lose interest in your business if you’re not passionate about what it is that you do. Starting a business on the internet is easy, but you’re going to need strong passion or intense interest in your work…* What are you interested in?
* What are you passionate about?
* What subject or topic do you have a lot of knowledge about?
* What are people always coming to you for advice about?2. Do your research and gauge profitabilityMany home based internet business entrepreneurs give a scant view when it comes to researching the market. The fact is performing research is more critical to your success than driving tons of traffic.What you want to do here is to make certain that you know your field and that your idea is sound. Where does your idea stand in the market, and who is doing what you are doing? Can you do it better, or can you do it cheaper?There are lots of niches out there that are waiting for you to fill them. Make sure that you don’t start a business where the market is over crowded with entrepreneurs, doing things better than you could and with more experience under their belts.3. Model after existing systemsMake sure that you are not reinventing the wheel. Just because you are doing something new doesn’t mean that there are not ways that the knowledge of other people can help you.Find a proven system and find out how it can be modified to suit your needs. The problem with starting completely over is that it wastes your valuable time and takes you away from the important work that you could be doing. Many people are yet to realize that the Internet is all about having multiple streams of income.If you follow these proven strategies, you will begin to build a business that can last a lifetime. Be prepared, as some hard work lies ahead but anything worth doing is worth doing well.

The Difference Between Web Marketing Channels and Destinations

Sometimes within web marketing, we can be guilty of placing all of our hopes on our favourite web marketing channels, be that SEO, social media, PPC or another latest technique for overnight success. Any method of sending visitors to our website is a “marketing” channel”. Web marketing however isn’t just about generating traffic, it’s also about enticing that traffic to act. Equally as important as our marketing channels are our marketing destinations. In simple words, “channels” are how we entice people to our site, “destinations” are the places we send them to within our website and/or web properties. This article looks at why we need to consider our marketing channels and destinations as individual parts of an overall online marketing strategy.

People often come into web marketing with an excited focus on one, or more, marketing channels. They have recently read an article outlining why LinkedIn can unlock the true potential of any B2B business, or how the latest changes in Google AdWords allow them to follow their B2C customers around the web. Often, people come into web marketing with the belief that if they can simply get traffic from whatever popular web marketing channel people are talking about today, they will be instantly successful. The truth is that NO web marketing channel can be the sole solution to all of your business dreams. Marketing channels are great at generating traffic, but once we have traffic, we then have to make it as easy as possible for our traffic to find what they are looking for and act.

I Get Traffic But No Customers From My Website

One of the most common statements within web marketing is “I get traffic to my site, but hardly ever any leads or new customers. Web Marketing doesn’t work for me.” If we are getting lots of visitors from any web marketing channel, but not in turn getting at least a handful of new enquiries, then something has to be wrong with the relevance of our web pages with what people are looking for when they find us? The most common reason for lack of conversion is the “destination” we send people to from our chosen web marketing channels. For example, if we “tweet” about white chocolate, but then send people from that tweet via a link to our website homepage that shows many kinds of chocolate, then we are asking our website visitor to do some work in order to find what they were interested in.

So what should I do?

Let’s look at another example. Let’s suppose you let holiday homes in some wonderful seaside, holiday town. Let’s also suppose that some of your homes are dog friendly. Let’s say that you currently run ads via PPC for dog friendly holiday homes in your seaside town. If everyone who clicks on one of your ads lands on your generic website homepage that’s simply shows images of random holiday homes, then we are asking our website visitor to filter out the dog friendly homes from the others. They have to so some work to find what they are looking for.

Alternatively, with a little more work on our part, we could send people clicking on our PPC ads to a dedicated page that only shows your dog friendly homes. Maybe we also show a few great reviews for each one and perhaps even include some images of happy dogs spending time at our pet friendly holiday homes? Our website visitor has landed on a much more enticing and relevant page. We have both given the website visitor less to do and, more importantly, shown them exactly what they were searching for. It’s easier for that website visitor to now act.

In this second instance, our web marketing channel (PPC) and website destination (dedicated dog friendly holiday homes page) work in tandem to promote our holiday properties much more effectively. You may have read/heard the phrase “Landing Page”? A landing page is the most commonly used phrase to describe a website destination used online. I prefer the term “destination” because it helps me envisage an exciting place we send our website visitors to where we help them to “do” something they are interested in.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.